Building Your Dating Website The Easy and Cheap Way With Wordpress
There are many dating website scripts and software programs on the market. Many of theme can get sorta pricey like datingpro....www.datingpro.com
You can also checkout WordPress so you can compare. The first thing you'll notice is the price and how affordable it is. Wordpress is a Free open source program that is included Free on most major hosting companies.
The cost associated with WordPress is the theme/ template that you'll need to create your actual dating website.
Themes are just $55, and that's a one time cost. The only other cost you'll incur is your monthly hosting fee, which should not cost more than $7 a month for most hosting companies.
( I recommend BlueHost, they have the quick Free Wordpress Install + Hosting starts at under $4 per month www.bluehost.com)
The icing on the cake is that most hosting companies will setup your wordpress site for you. All you'll have to do is purchase your theme and install it.
Take a look at these theme, they are all fully customizable and include all the features you need like:
*Process payments for membership
*Flirting and messaging features
*Chat Rooms and videos
*User account management
Dating Website Marketing and Promotion Ideas
The Money Is In The Niche!
So by now it's time to start thinking about who you are building your dating site for. With so many larger competitors like Match.com and eHarmony.com, it's almost impossible to compete. You will be better off and see faster results by choosing a niche. Contrary to popular belief there are still TONS of dating niche markets that either haven't been served or are underserved.
Read my article on Choosing the Best Niche For Your Dating Website
The Mighty Authority Rules!
Your goal in choosing a niche market is to become the authority site. If you do your research you will find that not many niche dating sites have grown enough to really become a TRUE authority dating site. Authority meaning the go to site for all daters in that niche.
OK, now this may seem obvious but really, I've seen so many dating sites that are just outright GENERIC. It is so important to establish a professional image. This includes your logo and your template choice. If you choose a niche like scifi lovers, it's also fun to use a theme like the solar system or stars. Just make sure it is SUPER PROFESSIONAL. Branding is going to set you apart from other dating sites that may provide the same niche as you. Branding is what will establish you as an authority site.
Get People To My Site
Now comes the fun part, watching your community grow. Depending on how you choose to build your dating website, you may start with 0 members. This is fine..really... for now. ALL of the dating sites that you know today, had no members on day 1. Here are some of the online marketing methods you can use to generate traffic:
SEO - Make sure your title tags are unique on every page, and you research your keywords thoroughly.
Link Directories - A quick way to generate some traffic, there are many online directories to list your new dating site in. Most are free
Craigslist - I like craigslist you can generate traffic this way, but you can also get flagged quick. Whatever works right!
Facebook - Facebook has a really simple and affordable advertising program. You have to have a facebook account to get started.You can set a budget as little as $5 a day and start sending super targeted traffic to your site immediately.
Local Ads - I am sure there are single people where you live. Why shouldn't they know about your website. I see bandit signs all over the place talking about "Find Georgia Singles". It's worth a shot, I'm sure it helps.
Recruit Affiliates - Affiliate programs work. If you have a pay to join dating website, you can pay affiliates/ recruiters a % of each sale for sending you new members.
Be creative with your marketing efforts. With every niche there a tons of unique ways to market your dating website. Think about who your website was created for, and then find out where those people hang out, on and offline.
How You Will Get Paid
Member Subscriptions - If your site is pay to join this is one of your income streams. It's always a good idea to make some of your features free for all, but charge a fee to initiate communication. So it's free to Browse, Pay to communicate.
Note: Make sure the dating software your purchase includes a pay to join system so that you can make money, some free dating softwares may not include this feature. All of the resources on this page include a pay to join option and all of the ecommerce tools you need to process secure online payments
Affiliate Offers - As you build your community and increase traffic. You may want to offer related resources to your members. If they make a purchase, you get paid. An example of affiliae offers may include deals at restaurants, jewerly sites, flower shops and gift shops.
Note: Check out Commission Junction via www.cj.com for a variety affiliate programs you can join and link to your site. You have to have your website up and running before they will approve your website to sponsor affiliate ads.
Google Adsense - Yes, we cannot forget the mighty GOOGLE. If your website is Free to join, Google adsense can definitely compensate you for your operating cost. Just a note: be strategic with your placement. You want your ads to compliment your content. You can to get members to join to browse and use your ads when they are ready to leave your site.
The email List - The money is in the list! Building your dating website will create a very large database of email addreses. Use this information to stay in communication with your members it is very important to let them know your site is active to keep them coming back to check on what's new. Your dating website system will also automatically send out new member and match notifications. In addition to these notifications make sure you personally keep in touch.
I could talk on and on about the online dating industry, and I will! There's plenty more I want to share. I hope this hub has provided some helpful resources for you as you get started. Please share your comments or questions as your journey begins or continue in the online dating business.
If you have questions you can email me on firstname.lastname@example.org