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 How to Increase Adsense CPC Rate

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PostSubject: How to Increase Adsense CPC Rate    2014-06-25, 14:41

Increase Adsense Pay Per Click or Cost Per Click rate
There is no doubt Adsense is world’s top most and highest paying Ad CPC Publisher network and used by approx 90% webmasters. So How to increase Adsense CPC (Cost per Click) is a common and famous question for all webmaster. I have used so many technic in my 5 years of experience in three education and tech blogs and conclude some of the very effective tips to increase Adsense CPC. So hope the same will be useful for you also. Let it discuss in details.
Refer - Increase Page Rank – Top Effective Tips
How to Increase Adsense CPC
What is Adsense CPC or PPC ?
Cost Per Click (CPC) or Pay Per Click (PPC)- Webmaster Earns some bucks by simply clicks per Ads on their Advertisements by their site visitors. CPC is varies by county to country. For example in India, CPC ratio is in between 0.06 $ to 0.4 $
Read more on : Google Adsense

Why to Increase Adsense CPC ?
Every blogger and webmaster is having aim to get high revenue from Adsense, for that they simply focus on increasing their Blog traffic and on making better SEO, but they missed to optimize their site to get high CPC Ads and they may get good traffic but lower CPC clicks and low earning. So it is required to learn about getting high CPC ads on your site so that you can earn more Adsense revenue per click.
Also the good CPC Ads is not enough to get much earning from Adsense, you should have that much of traffic also to give you a good CPC clicks. Read some of my articles to improve blog traffic.
Must Read – How to Build Consistent Traffic to Blog
Must Read – 6 Effective Tips to Get Traffic from Blog Commenting
Refer the following tips to increase your site Adsense CPC.

Site Niche – It is very important for getting high CPC
Your site niche plays the great and important role to pull the high CPC ads on your site, Ads shows on your site is based on your site content or say niche on which you are writing so choosing a right niche to increase CPC should be the first choice. Some niche like gaming, casino, jobs etc have low CPC and some like weight loss, Health, Banking etc earns you 1$ to 2$ per click. Listed here some good niche topics, you should write on it and can get good change in your CPC.

  • Weight Loss
    Real Estate

Traffic Sources – Another important point.
Traffic sources is the another very important topic to optimize for getting higher CPC ads, like in India or Asian traffic, not more than 0.4$ CPC you get but for western country traffic you can get up to 2$ to 4$ CPC ads.
So you need to try to write such content to attract more visitors from western counties also.
How to Increase Adsense CPC
Higher the pagerank, more the chances of getting higher CPC ads on your site, every advertisers wants their ads on high traffic and reputed
blogs, so at that condition Pagerank plays the important role. Google find such blogs based on Pagerank and provides good CPC ads, after PR4 google provides some good CPC ads as per my experience.
Ad Placement and Sizes
Currently Google Adsense allows 3 ad units on site except premium publishers, more ads pulls low CPC ads. if you place 3 ad unit on your site you may get one of them good CPC ad but rest will be low CPC. so placing 1 or 2 ad unit will improve CPC rate of that ad unit.
Also ad unit at top of the blog page gives you better results than at the end. 336×280 ad unit has good performance except all. Banner ad you can put at the end. Also allow to have text and image link ads, Adsense also recommend the same to increase CPC rate.

Recommended Ad placement
336×280 Ad unit – below the post title
300×250 Ad unit – Below the post
Horizontal Banner – at Bottom
Also you can place link unit at top, bottom or at side bar but not recommended.
Other Ad Network – competition is good always
By serving other ad network ads on your site will push Google to display higher CPC ads to beat the competition and to ensure that Google is the sole network of all.
I haven’t tried yet but based on review and reference it may useful, try your self and get back.
Write lengthier Post
Some times, due to low content in your post, Google bot can not identify the best keyword of your post and in such condition shows the default and low CPC ads, so in such condition lengthier post will give enough keywords and help Google bot to identify the right keyword so chances for getting right ads will increase.

How to Increase Adsense CPC
Site Performance
Recently Google added some features in Adsense Dashboard for site performance, speed etc now the same also plays a good role for it. Good performance and speedy site get good CPC ads. so try to optimize it.
Ads Review Centre
Inside the Google dashboard, you can find the Ad Review centre, where you know that which ad unit plays the good role and gives you good earning and which one are least, try to remove the unit gives the least earning and experiments others.
Keep Experiments
Based on the review centre feedback always try some new things and learn from it, choose best ad unit and best position based on your site heatmap and fix the same.

So, we have discussed on to increase Adsense CPC rate and discussed so many points, try the same in your site, I am sure it will change your CPC rate to some extent. Have feel or faced any such issues on your site and do you agree on that Niche of site and Traffic sources (country) plays the big role to get good CPC ads ? Please share your views through comments.
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