ETisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.
Job Title: Manager.Teen Segment
To create sustainable, profitable, market volume and value growth for the Youth teen segment of the Consumer Market.
To assist and support the Head - Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment
Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
Requests relevant segment data from Market & Customer Intelligence including primary research, data mining, external reports and impressions from Point-of-Sales.
Identify, review and monitor demographic profiles of the Teen segment customers.
Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
Monitor execution of Teens and emerging market strategy against specifications.
Evaluate new opportunities for expansion and revenue growth.
Provide delivery and performance tracking support to Head, Youth Market Segment.
Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
Other duties as assigned by line manager but within the scope of this job role.
Bachelor's degree in Marketing, Socials Sciences or any relevant field.
Relevant professional certifications and an MA/MBA will be an added advantage
Experience,Skills & Competencies
6 - 8 years consumer focused marketing experience in Telecoms, FMCG Segmenting and profiling, Telecoms Product Launch experience is an advantage especially within identified age segment Teens
Cross cultural understanding
Customer Focus and complaints handling skills
Networking & relationship building
Flexibility and adaptability
Drive for achievement, results
Planning & Organising skills
Team Leading Influencing
Organization and business Awareness
Understanding of the Regional Sales and Business Development functionalities and working relationships.
Analytical and integrative thinking
Negotiation & Persuasion skills
Customer Segmentation & Profiling skills
Relationship Management Skills
Knowledge of the full range of Etisalat products and services portfolio.
Market & Competitors knowledge
Ability to build business cases
Statistical analysis skills